{"title":"Fresh \u0026 Modern","description":"\u003cp data-start=\"175\" data-end=\"237\"\u003e\u003cstrong data-start=\"175\" data-end=\"201\"\u003eFresh and Modern Icons\u003c\/strong\u003e\u003cbr data-start=\"201\" data-end=\"204\"\u003e\u003cem data-start=\"204\" data-end=\"237\"\u003eEffortless. Elevated. Everyday.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"239\" data-end=\"426\"\u003eMeet the new classics. \u003cstrong data-start=\"262\" data-end=\"288\"\u003eFresh and Modern Icons\u003c\/strong\u003e is a curated collection inspired by the clean lines and crisp energy of contemporary fragrance—where minimalism meets unmistakable style.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"781\"\u003eDrawing inspiration from today’s most loved designer scents, this collection reimagines iconic compositions with a modern twist: airy citruses, weightless florals, sheer musks, and aquatic woods that feel as current as they are timeless. These are scents designed to move with you—versatile, polished, and perfectly balanced between subtle and striking.\u003c\/p\u003e\n\u003cp data-start=\"783\" data-end=\"947\"\u003eFor the ones who prefer elegance in simplicity and luxury in the everyday, \u003cstrong data-start=\"858\" data-end=\"884\"\u003eFresh and Modern Icons\u003c\/strong\u003e is your go-to fragrance wardrobe. Always fresh. Always iconic.\u003c\/p\u003e","products":[{"product_id":"aventus-by-creed","title":"Invincible - Inspired By Aventus, Creed","description":"\u003cp\u003e\u003cspan\u003eA scent of triumph. Invincible mixes pineapple, birch, and musk to create an unforgettable fragrance worn by leaders and legends.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fragrance Guy","offers":[{"title":"50ml","offer_id":55590325518601,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":55590325551369,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/files\/invincible-inspired-by-aventus-creed-2471572.png?v=1752693909"},{"product_id":"sauvage-by-dior","title":"The Savage - Inspired By Sauvage, Dior","description":"\u003cp\u003e\u003cspan\u003eRaw, fresh, and magnetic—The Savage blends bergamot and pepper with ambroxan for a fierce yet refined trail.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fragrance Guy","offers":[{"title":"50ml","offer_id":55590418448649,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":55590418481417,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/files\/the-savage-inspired-by-sauvage-dior-5506275.png?v=1752693908"},{"product_id":"bleu-de-chanel","title":"Bleu - Inspired By Bleu De Chanel","description":"\u003cp\u003e\u003cspan\u003eElegant, timeless, and confident—Bleu balances citrus, incense, and woods in a fragrance of effortless sophistication.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fragrance Guy","offers":[{"title":"50ml","offer_id":55590452592905,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":55590452625673,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/files\/bleu-inspired-by-bleu-de-chanel-7009892.png?v=1752693909"},{"product_id":"coco-mademoiselle","title":"Chantél - inspired by Coco Mademoiselle, Chanel","description":"\u003cp\u003e\u003cspan\u003eBright and chic, Chantél blends orange blossom, patchouli, and rose for a modern take on classic femininity.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fragrance Guy","offers":[{"title":"50ml","offer_id":55590552994057,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":55590553026825,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/files\/chantel-inspired-by-coco-mademoiselle-chanel-2318632.png?v=1752693881"},{"product_id":"tygros-inspired-by-tygar-bvlgari","title":"Tygros - Inspired By Tygar, Bvlgari","description":"\u003cp\u003e\u003cspan\u003eTygros is vibrant and wild—a sparkling citrus burst with woody undertones that roar with confidence and primal energy.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fragrance Guy","offers":[{"title":"50 ml","offer_id":55825395024137,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml","offer_id":55825395056905,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/files\/tygros-inspired-by-tygar-bvlgari-6159298.png?v=1752693880"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0671\/9241\/collections\/fresh-modern-9913221.png?v=1752693904","url":"https:\/\/thefragranceguy.co.uk\/collections\/fresh.oembed","provider":"The Fragrance Guy","version":"1.0","type":"link"}